# What is Findable? [Findable](https://www.findable.au/) is a platform that allows anyone to tap into the magic of programmatic SEO (pSEO) to quickly deploy dozens, hundreds, and even thousands of unique pages to your website. These pages allow you to target more keywords to increase impressions and drive more traffic to your site. How? Findable connects to website builders like Webflow through your Content Management System (CMS). Once you’ve added data to Findable and generated your pages, they’ll begin synchronising with your website. Any changes you make in Findable will be reflected on your website, making it easy to update and refresh content at scale. There are two things that make this happen: 1. Findable’s programmatic content and sync engines 2. CMS templates available on most major site builders (like Webflow) {% hint style="info" %} If you’re interested in tapping into the magic of pSEO but don’t have the time to create content, consider [joining our Concierge program](https://www.findable.au/concierge) to get a tailored campaign built by our team of wizards 🧙 {% endhint %} There are a few steps on your journey to pSEO mastery: * [ ] Create a Findable account * [ ] Plan out your pSEO strategy * [ ] Add your data and content * [ ] Run your first sync * [ ] Design your webpage * [ ] Monitor your results **Remember, success with SEO doesn’t happen overnight.** Don’t be disheartened if you launch your campaign and don’t see results the moment your pages hit the web. SEO should always be considered a long game—you build momentum over time with the goal of sustainable traffic to your site. **Findable helps you kickstart your SEO momentum, letting you rank on a wide range of keywords to get the ball rolling. You can also quickly and easily update and refresh content to improve your ranking.** And if you’re an established site with existing traffic, Findable helps you ramp up your SEO and take your ranking to the next level. # Programmatic SEO [Programmatic SEO](https://www.findable.au/what-is-pseo), commonly known by the catchier pSEO, is a way to increase website traffic by automatically generating targeted landing pages. An excellent example of pSEO is Trip Advisor. Search Google for *“Best things to do in New York”* and you’ll see Trip Advisor near the top—if not in the number one spot. Now, search Google for `Best things to do in {your home town}`. Unless you’re from somewhere truly off the map, there’s a very high chance Trip Advisor will also be near the top. For most cities and towns on Earth, Trip Advisor has a page. Did they sit down and code each of those, one by one, writing headings and selecting content? Of course not! They did it **programmatically**. If you know a little bit of coding, it’s pretty straightforward to grab a database of all the towns in the world and write a script that combines them with the words *“Best things to do in \_\_\_\_”*. If you’re great at coding, you can probably write a script that generates an entire webpage for you too. **That’s what programmatic SEO is fundamentally about.** With pSEO, we can target lots of niche search terms. There might not be a lot of people looking for “Best things to do in Humpty Doo”, but if we can reach every single person looking for things to do in any town, then all of a sudden, our site has a lot of clicks. [You can read more about the many benefits of programmatic SEO on our blog](https://www.findable.au/blog/the-magic-of-programmatic-seo) 🪄 **We built Findable so you can leverage pSEO without knowing how to code.** Even if you know how to code and are familiar with pSEO, **Findable saves you time by doing the hard work for you.** # Concepts When you use Findable, you’ll encounter a few terms. These should be intuitive, but it’s worth reading through them to familiarise yourself with the terminology of Findable pSEO. ### Head Term Head terms are an integral part of any successful programmatic SEO campaign. They are the powerful foundation on which hundreds of web pages can be built. In most cases, title of a generated page will be your head term. A head term is basically a formula with constants and variables. As we change the variables, we generate unique titles targeting different keywords. You’ll often see variables denoted with {curly brackets}. This is just a way of showing what parts of our head term we plan to change programmatically. Let’s look at an example head term: `Top 10 Things to Do in {city}` In this head term, Top 10 Things to Do in is a constant. It won’t change. It’s good to use phrases that people will regularly search for. Our variable, in this case, is {city}. Imagine we have a big list of cities in the United States: we’d replace that variable with each city in the list to get a unique keyword. `Top 10 Things to Do in New York` `Top 10 Things to Do in Las Angeles` `Top 10 Things to Do in Chicago` Our job with pSEO is to find a head term to target our desired audience and convince them to click our link. ### Collections A collection is a group of items with a particular theme. If we’re thinking in spreadsheet terms, this is the same as a sheet. In Webflow, your collections are the different groups of pages in your CMS. In your Findable database, they’re grouped in much the same way. Common collections include audiences, categories, keywords, and locations. You might also have branches, offerings, or services depending on the campaign. Collections themselves have two key parts: * Fields, which specify and organise the types of data that belong to an item in a collection * Items, which are the specific records within a collection ### Combo Collections Combo collections are generated by Findable and are the primary output for your campaign. They combine your collections to produce unique pages built around a head term. For example, you might create collections of locations and venue types (categories) in Findable. Once you’ve added data to these, you can use Findable to combine these two collections around your head term to create something like Best {venue types} in {location}. This head term comes to life inside the combo collection by drawing on the category and location entries to produce a new item. For example, you might generate “Best restaurants in London”, “Best restaurants in New York”, “Best bars in Seattle”, and “Best bars in Melbourne”. ### Fields Fields are blocks of content or data that are the fundamental pieces of your programmatic SEO campaign. If you’ve ever used a CMS before, you’ll be familiar with these. When you create a field, you’ll usually select the type of data that it accepts. For example, you might create a rich text field for an introductory paragraph to your page, a plain text field for your meta description, an image field for a banner, and a relational field to create a connection with another item. ### Items & Pages Items are the individual entries in your collection that end up as pages on your site. In your collections, these are the rows of data that you’ll fill in with details. Any item synced to your site can be used as a page in your CMS. Account limits in Findable (and in your site builder) are based around Items. ### Campaign Campaigns are a way of organising multiple collections and combo collections. You’ll select the collections you want to include when setting up your campaign. Campaigns allow you to keep your content organised around a specific campaign goal - usually a head term. It also allows Findable to more accurately report on your site’s SEO performance. There’s no limit to the number of campaigns you can run on a site. ### Site A site is a website—it’s where you want to cast your pSEO spells. You can have multiple campaigns running on a single site. # Help & Tutorials This documentation contains everything you need to know to get started with Findable and begin your path to SEO mastery. Wherever possible, we’ve included video tutorials to help you understand the steps involved at each stage, and we’re always working on adding new content to make your pSEO journey as smooth as possible. If the docs aren’t quite cutting it, you can always get in touch with a mage ✨ Jump into our community [Slack](https://join.slack.com/t/findablecommunity/shared_invite/zt-28e6vf7z7-QaB_EmJrleK_6xSPxljz_Q) to ask questions and seek advice, or [message us](https://airtable.com/appDnHnSYeWr08qhU/pagGnr64m1apir30u/form?\&hide_plan_selected=true) if you want to reach us directly. # Checklist When setting up your Findable campaign, you should follow a few steps: * [ ] Identify your head term and plan your campaign * [ ] Find the data you need to create your content * [ ] Add your data to Findable collections * [ ] Generate your combo collections * [ ] Configure a campaign * [ ] Sync and design your pages * [ ] Monitor your performance and update content where needed If you get stuck along the way, don’t hesitate to reach out to the Findable Wizards. Drop a message in our [community Slack ](https://join.slack.com/t/findablecommunity/shared_invite/zt-28e6vf7z7-QaB_EmJrleK_6xSPxljz_Q)and we’ll get back to you as soon as possible! # Planning Campaigns Preparation is the key to success, and this is especially true with programmatic SEO. When you launch a pSEO campaign, you provide a bunch of different starting points and let pSEO systems combine and remix them to produce content in bulk. It’s essential that these starting points are good and that our path to generating content is sound. What we get out is only as good as what we put in. If you want help from the experts setting up your pSEO campaign, our [Concierge](https://www.findable.au/#section_pricing) plan will put the Findable Wizards in your corner. # Finding Inspiration If you’re new to pSEO, understanding what content you can generate can be as challenging as creating the campaign itself. Fortunately, inspiration is everywhere. Here are just a few examples: * [Tripadvisor](https://www.tripadvisor.com/Attractions-g28953-Activities-New_York.html) - “things to do in {city}” * [Glassdoor](https://www.glassdoor.com/Salary/LinkedIn-Software-Engineer-Salaries-E34865_D_KO9,26.htm) - “{job title} salaries” * [Nomadlist](https://nomadlist.com/mexico) - “best places to live in {city}” * [Canva](https://www.canva.com/ideas/) - “{use case} design template” * [Zapier](https://zapier.com/apps/squarespace/integrations/airtable) - “{tool} + {tool} integrations” On the Findable blog, you can find [a big list of head terms](https://www.findable.au/blog/head-terms-for-pseo) we’ve collected. You don’t need to follow these structures strictly, but it’s an excellent place to start, and the fact that many sites follow a similar formula indicates that it works. Check out the Researching a Head Term section for inspiration specific to your site. # Researching a Head Term Because head terms are at the centre of your campaign, it’s crucial that you find one that will work for your site. This will be the basis for everything that follows: the variables you use, the data you find, and the results you can expect from the campaign. There are different ways to find a head term, but this approach works for us.
Categorise your offering Think about how you would describe your product or service. Do you sell T-shirts or dog toys? Are you an electrician or a plumber? Do you provide email marketing or CRMs? Try also to use everyday language, even if it isn’t as accurate. For example, ‘watches’ is a much better category than ‘chronographs’ or ‘timepieces’.
Check Google suggestions Google’s search bar is probably the best head term recommendation tool you can use. When you enter a keyword, it populates a bunch of different variations to help the user hone in on what they’re looking for. This is based on information Google knows about you and what people commonly search for. Type in the categories you found before and take some notes about what comes up. You don’t need to get them all, but if any stand out as something relevant to your site, record it.
See what ‘People also ask’ Don’t worry; you don’t need to run a survey or anything. Pick some of the suggestions you noted before and search. You’ll usually see a little box called ‘People also ask’. You might need to scroll down a little bit Google uses this feature to help people find information on common follow-up questions they might have. **This is a pSEO gold mine.** Take note of a few of these questions and click on some to get more related results. We’ll use these questions to help us determine what people are searching for in the following steps.
Define your audience Write down a few points on who you want to try to reach: * Are they in a specific place? * Do they have a particular job? * Do they already own certain products? * Do they use specific tools? Understanding who we’re trying to target will help us think about how we can actually reach them.
Expand your searches You might not have realised, but by now, you’ll have the basic building blocks of your head term drafted out! We already understand: * What we’re trying to promote (watches) * What people who are looking for our product or service are already searching for (watches for men/women) * Some of the words that people use to help modify their searches (best, popular) * Who we’re trying to reach (men/women, people with particular budgets) We can now repeat step 2, adding more relevant information to our niche. Tip: If you move the cursor around your search term, Google will suggest different keywords to fill in.
Check what’s ranking Click on a few search suggestions and see what appears at the top. If you look carefully, you’ll probably see some potential head terms sticking out. **Why have we highlighted these sections?** These terms could easily be replaced with something else. Our price category, for example, could be ‘Under $100’, ‘Under $500’, or ‘Between $500 and $1000’. Our audience could also change from ‘The Savvy Collector’ to ‘Divers’, ‘Pilots’, and ‘Athletes’. Because people like current information, particularly about fashion, including the year also helps to get people to click. Using pSEO automation, we could swap out ‘2024’ with ‘2025’ on New Year's Day and update our content with the latest models as they release, ensuring our content stays on top of the latest trends.
Draft some head terms It’s now time to start putting some head terms together. Try to get a few different ideas and variations down so you can settle on the best—we’ll cover validating head terms in the next section. `{Year}’s Best Watches {Price Category} for {Audience}` `Best {Watch Category} for {Occasion (Birthday, Anniversary, etc.)}` `Top 10 Watches {Price Category}` `Buy Watches in {Location}`
In our example above, we followed one path that could have gone in different directions if we had modified our search terms slightly. In your research, try different approaches to get potential head terms with varying structures; **try to aim for at least three**. # Validating Your Head Term There are two primary concerns when validating your head term: * Search volume * Search intent Search volume tells us if people are actually searching for the keywords we’ll target. pSEO is excellent for capturing traffic from many low-volume keywords, but low volume isn’t the same as no volume! We can use tools like Google Keyword Planner and SEMRush to measure keyword volume. Search intent tells us if people looking for our keywords are interested in our site or pSEO page: Is a click likely to result in a conversion, and will someone stick around on our site or immediately return to the search results to find another page that addresses their query? Tools like SEMRush can help us identify intent, but we can also use common sense to determine it ourselves. # Validating Search Volume By now, you should have a few ideas for your head term. If not, read the section on Researching a Head Term first. Free tools like Keyword Planner are usually more than enough to gauge volume, but paid services like SEMRush and Ahrefs can give you more insights if you’ve got the budget. Today we’ll be using Google’s Keyword Planner in our examples.
Head to Keyword Planner and access it using your Google account If this is your first time using Keyword Planner, Google may prompt you to set up a campaign. This is optional, although they’ve made skipping it a little tricky. On the first page, click ‘View more goal types’. You’ll be taken to a new setup screen. Click ‘Skip’ to jump through the setup, then click ‘Submit’ on the ‘Confirm your business information’ page. You should now be in the Keyword Planner! If you decide to set up a paid ad campaign with Google, you can access the setup from the same dashboard as the Keyword Planner.
In the sidebar, click Tools > Planning > Keyword Planner
Click ‘Get search volume and forecasts’ and enter some of your head terms Replace your variables with keywords that you plan on targeting. To test a head term thoroughly, enter a few variations, which can be on new lines or separated by commas.
Another approach: 'Discover new keywords' Another approach is to use the ‘Discover new keywords’ module in Keyword Planner. This gives you results from related keywords. Follow a similar approach, entering a handful of your head terms with variables and click ‘Get results’. Keyword Planner also allows you to use wildcards by inserting an asterisk. Replace your head term variables with the asterisks and see what results you get.
Analyse the results Pay attention to the **Avg. monthly searches**. This tells us how many people are looking for our term. Above 1K is excellent, and above 100 is good. Less than 100 means we need to be sure we’re targeting our audience well and that our pSEO strategy covers enough keywords.
*** If all the keywords you check have low volume, it’s time to return to the drawing board. Try some different head terms or begin researching another approach. If you have some volume, we can move to the next step: checking difficulty. Difficulty tells us how easy it will be to beat other sites for the top spot. If your site is new, keywords with high difficulty are likely out of reach. As you get more traffic and build backlinks to your site, it’ll become easier to rank on these. For now, let’s try to get some easy ranking. 1. Head to Ahref’s [Keyword Difficulty Checker](https://ahrefs.com/keyword-difficulty). 2. Type in one of your head terms with the variables replaced by placeholders. Try starting with one that has lots of volume. 3. Take a look at the difficulty: the lower, the better. If the difficulty is medium or above, try a few variations of your head term to see if it could be viable on other keywords. If it’s only easy on keywords with no volume, consider another approach. You’ve hopefully found a head term with high volume and low difficulty by now. Make sure you try out variations on your chosen head term to see how viable it is in a broader sense. **The more variables you have, the lower the search volume, but the easier it is to rank.** # Validating Intent The final step before we dive head-first into building our campaign is validating intent. Intent is what people are trying to do when they search for specific terms. For example, if someone searches for ‘Car dealerships near me’, we can assume they’re probably looking to buy a car. If they search for ‘Best cars 2024’, their intent is slightly different: they’re looking for information, not somewhere to make a purchase immediately. We can use this to our advantage in pSEO. If we’re a car dealership, for example, we can create articles comparing the latest car models to capture people looking for information and then build funnels to direct them to us when they decide to make a purchase. But if they’re looking for information and we pitch a sale right away, they’ll probably go elsewhere while they’re still researching. **The easiest way to validate intent is to imagine what someone would expect to find if they click on your link.** Keywords like ‘best’ or ‘top 10’ are usually informational—providing comparisons is a good idea. Instead, people looking for a service in a location are most likely looking to transact. In these cases, you should capture the lead with whatever you have on your page. But remember, you need to be able to provide that service in that location for this to work. # Finding Data Data powers your pSEO campaign. It informs your variables and directs what people see on your page. The best pSEO campaigns present original data or repackage information in unique ways. Most importantly, it should match the searcher's intent when they click on your page. Your data can come from public databases, internal records, or a combination of both. How you proceed here depends mainly on what you plan to display on your page. For example, a site selling watches might not need external datasets. Your inventory system will likely have information on each product, including the price, any subcategories, product descriptions, and customer reviews. A car dealership looking to target a local area might instead search for a list of suburbs or postcodes within a certain radius of their branches. # Where To Find Data If you’re looking for data, Google is still your best friend. * A simple search like `[data type] datasets` can often return everything you need. * To dive a little deeper, try Google’s [Dataset Search](https://datasetsearch.research.google.com/) product. It’s like Google, but specifically for datasets. * Searching for file types can help hone your results further. Using the `filetype:` modifier in the search bar, you can track results in specific formats. * `filetype:xls` for spreadsheets * `filetype:csv` for CSV files * `filetype:json` for JSON files * Similarly, you can search for results from specific sites like Google Sheets with the modifier `site:`[`docs.google.com/spreadsheet`](http://docs.google.com/spreadsheet) * If you have technical knowledge, search for API endpoints to query for data. * If a website contains data you want to access, consider scraping it. This also requires a little technical know-how, but if you’re up for the challenge, we’ve compiled a list of [the best data scraping tools for pSEO](https://www.findable.au/tools/pseo/best-data-scraping-tools-for-pseo). {% hint style="info" %} If you’re strapped for time or simply want to skip this step, consider signing up for [Findable Concierge](https://www.findable.au/#section_pricing) to let the wizards handle everything. {% endhint %} Once you have your data and your head terms, you’re ready for the fun part: building your pSEO campaign with Findable 🪄 # Collections Collections are groups of data in Findable that serve as your CMS away from home. This is where you’ll manage your data and configure your programmatic content. # Creating a Collection To create a collection, head to the Collections menu.
Click ‘Create new collection’ to start configuring.
### Name The name of your collection helps you keep organised. Keep it simple but make it descriptive so that you can find it easier later. ### Description The description field can be used to give more information about the type of data within the collection. With the release of Findable’s AI, the collection name and description will be used to help refine prompts passed to the AI model. ### Slug The slug is what gets displayed in the URL for your site. It’s a good idea to think about how you want to structure your campaign when putting this in. When you’re done, hit ‘Create collection’ to start configuring your fields. # Collection Fields Collection fields define the types of content that go into your pages. To configure your fields, select your collection, enter the Fields menu, and click ‘New field’.
There are different field types that take different inputs. Add all of the fields you need for your collection.
{% hint style="info" %} There are two protected fields used by Findable: * `name` * `slug` `name` is the name of the item. Often this will be your page title, but it can be anything. The `slug` is what appears in the URL when you’re on that item’s page. Both of these fields can be edited within Findable, however they are automatically generated when you create a collection as they’re required items for the sync. {% endhint %} ### Field Types #### Text Text, or plain text, is a simple textbox that takes a string of characters as an input. This is good for shorter content that doesn’t require any formatting, like captions, meta descriptions, and standalone headings. #### Rich Text Rich text allows you greater control over text formatting. This is useful for longer paragraphs, articles, and any other text that you’d like to style directly. Within the Findable editor, you’ll be able to apply: * Bold, italic, and underlining * Heading levels from H1 to H6 * Ordered and unordered lists * Blockquotes * Code formatting * Hyperlinks * Embedded images #### Number Number fields take numeric inputs only. This can be used for phone numbers, pricing, ratings and more. In general, if you plan to use number values for filtering or other calculations, a number field is your best choice. If you’d like to apply any formatting (for example, adding an area code in brackets to a phone number), you might choose to use a text field instead. #### Date Date fields allow you to select dates and times via a popup window. This is automatically converted into a format in the backend that websites commonly read, allowing you to display dates and times or apply filtering to your page. #### Image Image fields are perfect for banners, icons, and other image files that you might use on your page. Findable currently supports all image types available in Webflow, including GIF, JPEG, WEBP, AVIF, and SVG. #### Relation Relational fields are a power-up that allows you to create connections between items in different collections. For example, a locations collection might include a relational field called venues that connects to a collection containing a list of bars in a city. For each location (a suburb), we can quickly assign which bars are in the area. When we go to design our page, the full list of bars in that area are automatically available to us with no additional filtering. # Mapping Your Collection To start syncing to your website, you’ll need to map your collections to your CMS. {% hint style="success" %} Make sure you’ve [connected your website to Findable](/create-pseo-pages/connecting-webflow/connecting-your-site-in-findable) before proceeding. {% endhint %} To start mapping, head to the Fields menu in your collection and click ‘Configure’ in Field Mapping.
You’ll have two options: * **Create new:** This triggers the creation of a brand new collection in your CMS that maps to Findable. * **Select collection:** This allows you to map your Findable collection to an existing collection in your CMS. Doing so will prompt you to assign your Findable fields to fields within your collection, or to create new fields if no compatible field exists. # Creating a Combo Collection Once you’ve created your basic collections, you can start to generate combo collections from your data. Combo collections take the items from one collection and combine them with the items in another to create variations around your head term. For example, if you’re planning to create pages that contain venue recommendations in different cities, you might create the following basic collections: * `category` (Bar, Restaurant, Theatre, Pub) * `location` (Sydney, Melbourne, Brisbane, Perth) * `venues` (Joe’s Ol’ Timey Pub, McDonalds, Speak-e-z) To create our combo pages, head to your collections menu, click ‘New’, and select ‘New Combo Collection’.
You can also toggle between regular collections and combo collections by clicking the icon in the collection creation menu.
Next, select the collections you want to combine.
Findable will iterate through your collections to create new combo items. In our example, we’re combining 7 categories with 4 cities, giving us 28 unique items in our combo collection. Next, create a template for naming your combo pages. Use the `@` symbol to bring up a context menu that connects to your fields. This is where you define your head term (effectively your page title).
In our case, we want to create pages for our head term `Top {venue type} in {location}`. To do so, we tag our category and location. The output would give us pages like: * `Top bars in Melbourne` * `Top bars in Sydney` * `Top restaurants in Sydney` * `Top theatres in Brisbane` Once you’ve created your combo collection, add fields as you normally would and finish building out the content for your pages. # Connecting Webflow Findable needs access to Webflow to sync your content store with your site. {% hint style="info" %} Findable is currently only available for Webflow. If you use another site builder, [join the waitlist](https://www.findable.au/#section_pricing) and let us know what you use. We’re expanding support to other platforms, and we’d love to hear from you about where we should head next. {% endhint %} # Finding your Webflow API Key To generate an API key, click on your site settings (the gear icon in Webflow) and select ‘Site settings’.
Navigate to the ‘Apps & integrations’ menu.
Find the ‘API access’ section and click ‘Generate API Token’.
You must assign specific permissions to the key to ensure that Findable’s magic can work. * Assets: Read and write * Authorized user: Read-only * CMS: Read and write * Pages: Read and write * Sites: Read and write * Site activity: Read-only
Give your token a descriptive name and click ‘Generate token’. Then copy the key that’s generated.
If you don’t copy the key or copy something else before you store it, you’ll need to create it again. Simply delete the old key and create a new one. Your API key can be used to access and modify the data on your site. Findable needs this to work, but you should keep it private. Keep it safe! As a general rule, never store it in an unencrypted note. If you lose it from your clipboard, you can always generate a new one before sharing it with Findable. # Connecting your site in Findable If you skipped the site connection walkthrough during onboarding, you can always access it again in the Settings menu. Head to the Integrations menu and follow the steps to connect your site to Findable. # Findable in your Webflow CMS Once you initiate your first sync, Findable will begin adding content to your CMS. This includes new collections and items. These will be visible immediately after the sync completes.
Each collection in Findable will create a corresponding CMS collection. The names of these collections will match what you set up in Findable. Each collection will contain the published items from that collection in Findable. A corresponding item will be created in your CMS on the next sync whenever you add a new item to Findable. Likewise, deleting or unpublishing an item from Findable will remove the corresponding item from the CMS.
Each item gets its fields from your Findable collection.
When you change data in Findable, it will update the CMS on the next sync. {% hint style="warning" %} If you’d like to update the content in your CMS, make the changes in Findable, not the CMS. Any changes made within the CMS will be overwritten during the next sync. {% endhint %} Webflow’s API limitations mean that Findable cannot create reference fields automatically. When you perform the first sync, you’ll need to make these manually. Read the [Creating Reference and Multi-Reference fields](/create-pseo-pages/connecting-webflow/creating-reference-and-multi-reference-fields) section for more information. # Creating Reference and Multi-Reference Fields A powerful feature of both Webflow and Findable is the ability to use Reference fields. These fields map items in different data collections together, allowing you to draw on the properties of a connected field in your CMS or Findable collections. Webflow’s API currently has a few restrictions on programmatically creating reference fields. Their development team is aware of and working on this shortcoming, but in the meantime, syncing reference fields from your content store to Webflow requires a very small manual intervention. The manual process should only take a few minutes. {% hint style="success" %} **TL;DR:** Add reference fields to your CMS collection and match the name to your content store. {% endhint %} First, set up your Findable collections and initiate your first sync. You should now have CMS collections on your Webflow site that match what you’ve set up in Findable.
Click into a collection and select an item. If you're publishing a reference field, you'll see a plain text field in there instead.
You can also see these in the collection settings.
The field name instructs you on how to configure your reference fields. * `Category` - the name of the collection you'll be referencing * `(Multi-Reference)` - the type of reference field you'll need to create To get started, click 'Add New Field'
Add the reference field type indicated by the placeholder (the part of the name in brackets).
Give the field a label (also indicated in the title) and connect it to the relevant collection. Make sure you do this for all Findable collections in your CMS. When Findable performs the next automatic sync, your references will be mapped dynamically into Webflow, giving you access to them within the parent collection. # Page Design Before you send your pages live, you’ll need to design them. This is the same process if you’ve built a page in Webflow before. The Webflow CMS uses page templates to standardise how content is displayed across all items in that CMS collection. You’ll only need to design the page once to publish every item you’ve synced! If you’re familiar with the ins and outs of designing with Webflow’s CMS, it’s still worth checking out these sections to ensure you’re using your Findable pages to their full potential. {% hint style="info" %} If you’re new to the Webflow CMS, [Webflow University’s courses on CMS design](https://university.webflow.com/courses/cms-and-dynamic-content) are a great place to start. {% endhint %} # Designing with Reference Fields Reference fields allow you to bring information from one CMS collection into another. {% hint style="info" %} If your collection items don’t include reference fields, make sure you’ve set them up correctly. See [*Creating Reference and Multi-Reference fields*](/create-pseo-pages/connecting-webflow/creating-reference-and-multi-reference-fields) for more information. {% endhint %} In Webflow, there are two types of reference fields: * Single reference fields * Multi-reference fields Single reference fields are configured to link a single item from another collection. For example, if your blog collection is configured to reference a single author, you can select one name from the list of available authors. They’re the simplest in theory and to work with in practice. When you add an element to your page, click on the settings to add dynamic CMS content.
Single reference fields are available immediately. Select the field you want to add to the page, and the CMS will automatically determine which referenced item it should use to obtain the information. # Designing with Multi-reference Fields Reference fields allow you to bring information from one CMS collection into another. {% hint style="info" %} If your collection items don’t include reference fields, make sure you’ve set them up correctly. See [Creating Reference and Multi-Reference fields](/create-pseo-pages/connecting-webflow/creating-reference-and-multi-reference-fields) for more information. {% endhint %} In Webflow, there are two types of reference fields: * Single reference fields * Multi-reference fields Multi-reference fields are configured to link multiple items from another collection. For example, if a product falls within several categories defined in another CMS collection, you can select all of the applicable categories that apply to the item. Multi-reference fields are easy to configure in the collection but require a few more steps in design. Add a new Collection List element to use a multi-reference field on your page. Select the reference collection from the drop-down list. Ensure you’re selecting the reference collection, not the original one.
Place your element within the collection and style it as you usually would. Click the settings to add a dynamic reference to the collection.
{% hint style="info" %} For more information on using multi-reference fields, [check out Webflow's documentation](https://university.webflow.com/lesson/multi-reference-field?topics=cms-dynamic-content). {% endhint %} # Site Structure Ensuring your site structure makes sense is essential to configuring your pSEO campaign. To give users the best experience and maximise your SEO impact, you should ensure that your pSEO pages fall within a logical hierarchy. {% hint style="info" %} You don’t need to design every collection that Findable syncs. Most campaigns will only publish one collection, although all of them are available if you decide to use them. {% endhint %} Your site structure will depend on your website, but as a general rule, you should ensure that users can navigate to the pages from your home (even if there are a few steps). This is the same principle as setting up a blog using your CMS. Your hierarchy will often look something like this: Home > Blog > Blog articles Aiming for something like this with your Findable campaign is a good idea. For example, a directory might have: Home > Directory > Directory pages For some examples, check out: * [Free and Paid pSEO Tools on Findable](https://www.findable.au/tools) * [The Web3 Directory on twodoor marketing](https://www.twodoor.marketing/directory) To change where your collection sits within your site structure, update the Collection URL. Click on the gear next to the CMS collection to access the settings, then change the URL to anything you’d like. [You can learn more about Page URLs at Webflow University.](https://university.webflow.com/lesson/page-urls?topics=site-settings) # Hiding Unnecessary Collections Most Findable campaigns will create at least two or three collections in your CMS. In most cases, you won’t want to publish each collection as a standalone page—instead, you’ll access the content through reference and multi-reference fields. To prevent unnecessary collections from reaching the live site, you can disable publishing from the page settings. In the page menu on Webflow, open up the page settings on the collection template. Toggle publishing off.
The collection still exists within the CMS and can be accessed through reference fields, but the pages won’t appear on your published site or in your sitemap. # Starting the Sync You're ready to sync once your data is in your content store and looking nice. {% hint style="info" %} While Findable is in early access, the Findable team will manually enable your sync. Once you’re ready to go, reach out, and we’ll turn everything on. {% endhint %} During the sync process, Findable will create combination pages based on the data you put into your table. If you're a Concierge customer, these collections will be pre-generated for you. # Publishing Once the Findable sync has been completed, it’s time to publish your site. It’s essential to publish the site even if your page designs aren’t finished yet to ensure the sync operates correctly. If your pages aren’t ready to go live: 1. Publish your site to staging 2. [Turn publishing off](/create-pseo-pages/page-design/hiding-unnecessary-collections) for each of the CMS collections that aren’t ready Don’t forget to turn publishing back on when you’re done! Once your site is in sync, Findable will handle publishing from your content store. If you add, remove, or change data from the content store, Findable will sync it to your CMS and publish the changes automatically. # Improving content Once your first campaign is live, there's 2 main courses of action: 1. add new content for another campaign you've identified) - repeat the steps above: [Checklist](/introduction/checklist) 2. improve the existing campaign content - the focus of this article Here's how you can improve your content with Findable:
1. You'll receive ongoing pSEO reports from Findable to track a summary of the campaign 2. Use these with your existing website/SEO performance review process to identify actions to take 3. For the existing campaign, identify: 1. the best performing pages (impressions, clicks, rank) and spend time to improve the content to make it more useful to your target audience 2. additional keywords you want to target that align with the campaign, for example using our combo collection in [Creating a Combo Collection](/create-pseo-pages/collections/creating-a-combo-collection), if we target a new Location, add a new record to that collection Of course, any questions you have with any of this, we are here to help.