Improving content
Once your first campaign is live, there's 2 main courses of action:
add new content for another campaign you've identified) - repeat the steps above: Checklist
improve the existing campaign content - the focus of this article
Here's how you can improve your content with Findable:
You'll receive ongoing pSEO reports from Findable to track a summary of the campaign
Use these with your existing website/SEO performance review process to identify actions to take
For the existing campaign, identify:
the best performing pages (impressions, clicks, rank) and spend time to improve the content to make it more useful to your target audience
additional keywords you want to target that align with the campaign, for example using our combo collection in Creating a Combo Collection, if we target a new Location, add a new record to that collection
Of course, any questions you have with any of this, we are here to help.
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