# Improving content

Once your first campaign is live, there's 2 main courses of action:

1. add new content for another campaign you've identified) - repeat the steps above: [Checklist](/introduction/checklist.md)
2. improve the existing campaign content - the focus of this article

Here's how you can improve your content with Findable:<br>

1. You'll receive ongoing pSEO reports from Findable to track a summary of the campaign
2. Use these with your existing website/SEO performance review process to identify actions to take
3. For the existing campaign, identify:
   1. the best performing pages (impressions, clicks, rank) and spend time to improve the content to make it more useful to your target audience
   2. additional keywords you want to target that align with the campaign, for example using our combo collection in [Creating a Combo Collection](/create-pseo-pages/collections/creating-a-combo-collection.md), if we target a new Location, add a new record to that collection

Of course, any questions you have with any of this, we are here to help.


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