Concepts

When you use Findable, you’ll encounter a few terms. These should be intuitive, but it’s worth reading through them to familiarise yourself with the terminology of Findable pSEO.

Head Term

Head terms are an integral part of any successful programmatic SEO campaign. They are the powerful foundation on which hundreds of web pages can be built. In most cases, title of a generated page will be your head term.

A head term is basically a formula with constants and variables. As we change the variables, we generate unique titles targeting different keywords.

You’ll often see variables denoted with {curly brackets}. This is just a way of showing what parts of our head term we plan to change programmatically.

Let’s look at an example head term:

Top 10 Things to Do in {city}

In this head term, Top 10 Things to Do in is a constant. It won’t change. It’s good to use phrases that people will regularly search for.

Our variable, in this case, is {city}. Imagine we have a big list of cities in the United States: we’d replace that variable with each city in the list to get a unique keyword.

Top 10 Things to Do in New York

Top 10 Things to Do in Las Angeles

Top 10 Things to Do in Chicago

Our job with pSEO is to find a head term to target our desired audience and convince them to click our link.

Collections

A collection is a group of items with a particular theme. If we’re thinking in spreadsheet terms, this is the same as a sheet.

In Webflow, your collections are the different groups of pages in your CMS. In your Findable database, they’re grouped in much the same way.

Common collections include audiences, categories, keywords, and locations. You might also have branches, offerings, or services depending on the campaign.

Collections themselves have two key parts:

• Fields, which specify and organise the types of data that belong to an item in a collection

• Items, which are the specific records within a collection

Combo Collections

Combo collections are generated by Findable and are the primary output for your campaign. They combine your collections to produce unique pages built around a head term.

For example, you might create collections of locations and venue types (categories) in Findable. Once you’ve added data to these, you can use Findable to combine these two collections around your head term to create something like Best {venue types} in {location}.

This head term comes to life inside the combo collection by drawing on the category and location entries to produce a new item. For example, you might generate “Best restaurants in London”, “Best restaurants in New York”, “Best bars in Seattle”, and “Best bars in Melbourne”.

Fields

Fields are blocks of content or data that are the fundamental pieces of your programmatic SEO campaign. If you’ve ever used a CMS before, you’ll be familiar with these.

When you create a field, you’ll usually select the type of data that it accepts. For example, you might create a rich text field for an introductory paragraph to your page, a plain text field for your meta description, an image field for a banner, and a relational field to create a connection with another item.

Items & Pages

Items are the individual entries in your collection that end up as pages on your site. In your collections, these are the rows of data that you’ll fill in with details.

Any item synced to your site can be used as a page in your CMS. Account limits in Findable (and in your site builder) are based around Items.

Campaign

Campaigns are a way of organising multiple collections and combo collections. You’ll select the collections you want to include when setting up your campaign.

Campaigns allow you to keep your content organised around a specific campaign goal - usually a head term. It also allows Findable to more accurately report on your site’s SEO performance.

There’s no limit to the number of campaigns you can run on a site.

Site

A site is a website—it’s where you want to cast your pSEO spells. You can have multiple campaigns running on a single site.