# Finding Data Data powers your pSEO campaign. It informs your variables and directs what people see on your page. The best pSEO campaigns present original data or repackage information in unique ways. Most importantly, it should match the searcher's intent when they click on your page. Your data can come from public databases, internal records, or a combination of both. How you proceed here depends mainly on what you plan to display on your page. For example, a site selling watches might not need external datasets. Your inventory system will likely have information on each product, including the price, any subcategories, product descriptions, and customer reviews. A car dealership looking to target a local area might instead search for a list of suburbs or postcodes within a certain radius of their branches. --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://docs.findable.au/pseo-strategy/planning-campaigns/finding-data.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.