# Validating Your Head Term There are two primary concerns when validating your head term: * Search volume * Search intent Search volume tells us if people are actually searching for the keywords we’ll target. pSEO is excellent for capturing traffic from many low-volume keywords, but low volume isn’t the same as no volume! We can use tools like Google Keyword Planner and SEMRush to measure keyword volume. Search intent tells us if people looking for our keywords are interested in our site or pSEO page: Is a click likely to result in a conversion, and will someone stick around on our site or immediately return to the search results to find another page that addresses their query? Tools like SEMRush can help us identify intent, but we can also use common sense to determine it ourselves. --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://docs.findable.au/pseo-strategy/planning-campaigns/validating-your-head-term.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.