# Finding Inspiration

If you’re new to pSEO, understanding what content you can generate can be as challenging as creating the campaign itself. Fortunately, inspiration is everywhere.

Here are just a few examples:

* [Tripadvisor](https://www.tripadvisor.com/Attractions-g28953-Activities-New_York.html) - “things to do in {city}”
* [Glassdoor](https://www.glassdoor.com/Salary/LinkedIn-Software-Engineer-Salaries-E34865_D_KO9,26.htm) - “{job title} salaries”
* [Nomadlist](https://nomadlist.com/mexico) - “best places to live in {city}”
* [Canva](https://www.canva.com/ideas/) - “{use case} design template”
* [Zapier](https://zapier.com/apps/squarespace/integrations/airtable) - “{tool} + {tool} integrations”

On the Findable blog, you can find [a big list of head terms](https://www.findable.au/blog/head-terms-for-pseo) we’ve collected. You don’t need to follow these structures strictly, but it’s an excellent place to start, and the fact that many sites follow a similar formula indicates that it works.

Check out the Researching a Head Term section for inspiration specific to your site.